Superfood energy - fuel for life!

According to the NHS, one in five of us feel unusually tired at any one moment in time. And many more of us suffer from periodic energy dips throughout the day. Unfortunately, our modern diet, which is high in processed convenience foods, lacks the vitamins, minerals and other essential nutrients necessary to sustain energy and is one of the main causes of fatigue. Indeed, the only way to demonstrably boost energy levels and banish tiredness for good, is by enjoying a wholesome, balanced diet that incorporates a range of natural superfoodsknown to promote increased levels of energy – superfood energy that in turns provides welcome fuel for life!

What is energy?

Our body requires energy for several purposes – to grow, keep active, maintain sufficient body heat and most importantly, to stay alive. We obtain our energy, our fuel for life, from the nutrients found in the food and drink that we consume on a daily basis.

Which nutrients provide energy?

Energy is predominantly provided by carbohydrates, protein and fat, although there are some other, often-overlooked nutrients that are just as important in furnishing our body with the right levels of energy.

1. Carbohydrates

Carbs are our body’s primary source of fuel, supplying energy to the brain, heart and every other system in our body, as well as up to 50% of the energy required for light physical activity and exercise.

2. Fat

Those watching their weight often avoid foods that contain fat. However, fats are absolutely crucial for energy production. They also aid in the absorption of fat-soluble vitamins, including vitamins A, D, E and K. Unlike harmful saturated fats, healthy fats (such as omega-3 fatty acids) are positively good for us and in addition to providing energy, can also help to protect us from heart disease and certain types of cancer.

3. Protein

Protein is necessary for the healthy growth and repair of our body tissue, internal organs and skin. Our body also converts excess protein into fat for use as energy in lieu of sufficient quantities of carbs or fats.

4. Vitamins

Although vitamins do not directly supply energy, they do assist in the conversion of other nutrients into energy – vitamins B1 and B2 help to convert carbs into energy for example – and they also enable our cells to transfer energy to the brain and the rest of our body.

5. Minerals

Again, minerals do not produce energy, however, they do facilitate the use of it. Iron, for example, aids in the manufacture of cellular energy and plays an important role in energy metabolism, whilst manganese is necessary for the healthy function of mitochondria (energy-producing cell structures) and aids in the metabolism of carbohydrates and amino acids.

6. Water

Believe it or not, in order to benefit from adequate levels of energy, it’s also important to drink plenty of water. Water regulates body temperature, transports nutrients to cells, aids digestion and without it our body’s cells would not receive energy from other nutrients.

Superfood energy – 7 superfoods that boost energy!

Superfoods are referred to as superfoods for good reason. They’re pure, natural foods that by definition are low in calories and extraordinarily rich in beneficial nutrients, including carbs, protein, vitamins, minerals and healthy fats, such as omega-3 fatty acids. All the nutrients in fact that we now know are essential in maintaining adequate levels of energy throughout the day!

Superfood energy is fuel for life. And you can start enjoying more superfood energy today, simply by adding some of the 7 energy-rich superfoods below to your weekly shop.

Top 7 superfoods for superfood energy

1) Organic cacao powder

According to leading natural health and nutrition expert, David Wolfe, raw cacao is the number one choice when it comes to superfood energy. Organic cacao powder contains a unique blend of nutrients that can help you dramatically boost your energy levels, including:

• Magnesium – raw cacao is the richest dietary source of magnesium on earth. Magnesium is a superb source of energy that optimises oxygen use to increase energy levels and burn calories. It’s estimated that around 7 out of 10 UK women suffer from a lack of magnesium, which results in fatigue, weakness, anxiety, irritability, and, you’ve guessed it, lack of energy!
• Iron – which aids in the manufacture of cellular energy and plays an important role in energy metabolism.
• Manganese – which is necessary for healthy energy-producing cell structures known as mitochondria and aids in the metabolism of carbohydrates and amino acids.
• PEA (phenylethylamine) – PEA (also known as the ‘love drug’) heightens libido and boosts energy levels, alertness and concentration.
• Theobromine – a mild, natural stimulant that helps to burn fat for energy.

Organic cacao powder possesses a tempting chocolate flavour and a powerful aroma, and is an ideal ingredient in homemade raw chocolate, energy bars, smoothies and desserts.

2) Organic hemp protein powder

Consuming a daily amount of organic hemp protein powder is another great way to obtain pure, unadulterated superfood energy. Made from the hemp plant – one of the oldest plants on earth – hemp protein powder contains the following energy-rich nutrients:

• Protein – organic hemp protein powder consists of more than 60% Edestin (vegetable protein), the highest percentage of all plant species. Edestin is considered the most edible and readily digestible form of protein there is.
• Omega-3 fatty acids – healthy fats that your body converts directly into energy.
• Magnesium
• Iron

Deliciously creamy and faintly nutty in flavour, organic hemp protein powder can be stirred into your daily smoothie, shake or protein drink.

3) Organic raisins

Organic raisins are a superlative source of superfood energy. That’s because they’re bursting with energy-wielding nutrients, such as:

• Carbohydrates – your body’s primary source of fuel. On average organic raisins contain a whopping 75 grams of carbs per every 100 grams.
• Iron – a 100-gram serving of organic raisins contains approximately 10% of your RDA for iron.

Organic raisins make a tasty, yet wholesome snack between meals and are an irresistible addition to homemaderaw chocolate and energy bars.

4) Organic Coconut OIL

Enjoying organic coconut oil is a fast and sure way to increase your energy, as it contains such high levels of healthy saturated fats that are essential for energy production. In particular, more than half of the fats found in coconut oil are:

• Medium chain fatty acids – also known as medium chain triglycerides or MCTs for short. Your body is able to metabolise MCTs far more rapidly than long chain fats, enabling them to be quickly burned as energy, rather than stored as unwelcome layers of fat.

Coconut oil boasts a wonderfully fragrant aroma and is the perfect alternative to standard cooking oils that are typically high in unhealthy processed fats, such as trans fats.

5) Organic Goji berries

Goji berries are arguably one of the most nutritious fruits on the planet and one that delivers a superior dose of superfood energy. Organic goji berries are brimming with the following energy producing nutrients:

• Protein – goji berries are a complete source of protein and amino acids.
• Vitamin B1 & B2 – which play a crucial role in converting carbohydrates into energy.

Organic Goji berries are also considered a powerful adaptogen that can help to reduce stress and cortisol levels, thus allowing your body to burn more fat for energy.

Goji berries are a yummy addition to trail mix, breakfast granolas, raw chocolate and energy bars and may also be enjoyed by the handful, straight from the bag.

6) Brazilian ginseng powder

Brazilian ginseng powder is a superfood extract made from the root of the Pfaffia Paniculata – it is rich in several energy boosting nutrients, including:

• Vitamins B1 & B2
• Magnesium
• Beta-ecdysterone – a natural anabolic agent which enhances athletic performance, yet without the kind of side affects typically associated with steroids.
• Germanium – which is thought to increase the supply of oxygen to your body’s cells and thus have a positive influence on energy and stamina.

South American tribes have been using Brazilian ginseng to boost their energy levels for centuries. Today it’s a common ingredient in many popular energy drinks and is often recommended for those suffering from Chronic Fatigue Syndrome.

Enjoy Brazilian ginseng powder in your choice of smoothies, shakes and protein drinks, or use as an additional ingredient in raw snacks and energy bars.

7) Organic spirulina powder

Organic spirulina powder is made from blue-green, freshwater algae and contains an impressive selection of valuable nutrients. Once supplied to Aztec athletes and warriors in order to boost energy, strength and endurance, spirulina supplies superfood energy in the form of:

• Protein – organic spirulina powder is a complete source of highly digestible protein. It comprises of a staggering 60 percent vegetable protein (more even than red meat), which can be absorbed up to four times faster than animal protein.
• Essential fatty acids – including a high concentration of gamma-linolenic acid (GLA) and omega 6 fatty acids. In fact the only food that contains more omega 6 fatty acids than spirulina is mother’s milk.
• Vitamins B1 & B2
• Magnesium
• Iron

Organic spirulina powder is an extremely versatile kitchen ingredient that can be readily stirred into water, green juices, liquid meals and a variety of raw food snacks.

Article Source: http://superfoodblog.co.uk/superfood-energy-fuel-for-life/
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Where does 'energy' come from?

Top 5 Foods to Increase Athletic Performance

Article Source: https://www.youtube.com/watch?v=2SBlO_o1B2s

5 Foods to increase your athletic performance

Aminos Are Essential: Lift Longer And Grow Stronger With BCAAs

In addition to being one of the most effective supplements for muscle growth, BCAAs delay fatigue, support strength and mental focus, and even boost fat-loss. Get the details!

The branched-chain amino acids, or BCAAs, are the three essential amino acids leucine, isoleucine, and valine. From a chemical structure standpoint, each of these amino acids has a forked outcropping that looks a lot like a branch. That's where they get their name. If they were named for what they do in the body, they would have been called AAAs—for amazing amino acids!

You may have heard that BCAAs help support muscle growth. That's no BS. In fact, a study that I presented at the 2009 Annual Meeting of the International Society of Sports Nutrition found that trained lifters taking a BCAA supplement around workouts for 8 weeks gained about twice as much muscle and strength as those taking a whey protein shake without additional BCAAs.

But the benefits of these three simple acids go far beyond mere muscle growth. Let's get deep into the science of an important performance supplement!

Branch Out to Work Out Longer ///

Part of what makes the BCAAs so special is how the body handles them. Typically, when you ingest amino acids—either individually or as a whole protein—they first travel to the liver. Here, the liver either breaks them down to use as fuel or directs them toward building and repairing muscle and other tissues. BCAAs, on the other hand, tend to be spared by the liver and get sent directly to the muscles, so that the muscle can use the BCAAs directly for fuel or to build and repair itself.

This gives BCAAs a two-pronged relevance to athletic training. During workouts, they can act as a fuel source, and when the workout is over, they can help build muscle. These effects explain why instructions on BCAA products usually advocate you take them before, during, and after a workout.

The more intense and the longer your workout, the more BCAAs will be used for fuel. So you can see how taking a dose of BCAAs before workouts can help you sustain your energy during a workout and train with more intensity from start to finish. You may not feel them in the same way as a pre-workout supplement, but first-time users often report that they BCAAs make their workout feel more pleasant and manageable.

Branch Out to Get Bigger and Stronger ///

The BCAAs built their popularity with bodybuilders on the reputation of being able to increase muscle size. But how does this work, exactly?

As you likely know, muscle tissue is made of protein. And protein is made up of amino acids, which are strung together like a pearl necklace. The way that muscle grows is by stringing together amino acids to make more protein. This is known as muscle protein synthesis. Although the three BCAAs are critical components in the "strings" of proteins that make muscle, their role in muscle-building is more than serving as building blocks.

Research has shown that the BCAAs, particularly leucine, increase muscle growth by directly stimulating muscle protein synthesis. Leucine acts like a key that turns on the process that strings the amino acids together to build muscle protein. Additionally, leucine boosts insulin levels. Insulin is an anabolic hormone that further stimulates protein synthesis.

Another way that BCAAs work to enhance muscle growth and strength is by boosting levels of growth hormone (GH). Italian researchers found that athletes taking BCAAs for one month had higher levels of growth hormone after workouts. The higher your GH levels after workouts, the greater the increases in muscle size and strength you can expect.

Yet another hormone that BCAAs influence to promote muscle growth and strength gains is cortisol. Research has shown that athletes taking BCAAs have lower levels of cortisol during exercise. This blunting of cortisol levels is thought to increase muscle growth because cortisol encourages muscle breakdown and interferes with the anabolic hormone testosterone. Numerous studies have confirmed that athletes taking BCAAs have significantly less muscle breakdown after exercise and recover more quickly.

Branch Out to Delay Fatigue ///

Acting as a direct energy source for muscles is not the only way that BCAAs boost your workout intensity. They also work via the brain to delay fatigue.

During exercise, the neurotransmitter serotonin (5-HT) signals to the brain that the body is fatigued. This leads to a reduction in muscle strength and endurance. The amino acid tryptophan is responsible for producing 5-HT in the brain, whereas the BCAAs, namely valine, compete with tryptophan for entry into the brain. Research has shown that taking BCAAs before workouts lowers the amount of tryptophan that gets into the brain and therefore delays fatigue.

This ability of BCAAs to delay fatigue via this brain mechanism also means that BCAA supplements aren't just beneficial for the body, but the brain as well. By reducing levels of exercise-induced 5-HT in the brain, you reduce mental fatigue, which keeps you sharper mentally. This is one reason that endurance athletes and other high-intensity competitors supplement with BCAAs: to keep sharp when they're approaching physical exhaustion. Many people sip on BCAAs throughout the work day for the same reason.

BCAAs have also recently been found to aid in a different type of endurance: life span. Researchers from Milan, Italy discovered that mice supplemented with BCAAs in their drinking water had higher amounts of mitochondria in their muscles, higher activity of the longevity gene, SIRT1, and lived 12 percent longer than those not getting BCAA-enriched water. So supplementing with BCAAs daily can keep you in the race longer in addition to making you stronger.

Branch Out for Fat-Loss ///

The BCAAs are clearly great mass-building supplements, but they also can aid in fat-loss. Researchers have yet to determine precisely how this happens, but they've offered up several theories to explain the startling results they've seen.

One of the first studies to discover this benefit was a 1997 study of competitive wrestlers, which found that those who were supplementing with BCAAs while following a low-calorie diet experienced a greater drop in body fat, particularly in the waist, as compared to those taking a placebo. My study from 2009 also found that the lifters taking BCAAs lost about twice as much body fat as those taking whey protein without added BCAAs.

A study out of Brazil found that leucine supplementation for six weeks caused a large drop in body fat. The researchers proposed that the increase in protein synthesis stimulated by leucine increased energy expenditure so much that it helped to burn off body fat. Leucine has also been found to reduce hunger, causing you to eat less while you burn more, which ultimately leads to fat-loss.

In the most recent study on BCAAs fat-loss effects, Japanese researchers discovered that mice given isoleucine while eating a high-fat diet gained significantly less fat than mice not getting supplemental isoleucine. This was due to isoleucine's ability to activate special receptors, known as PPAR, that increase fat-burning and inhibit fat storage.

BCAA Dosing ///

Each time you take BCAAs you should go with about 5-10 grams. The most critical time to take them is around workouts, so add 5-10 grams to your pre- and post-workout shakes.

If your goal is to build mass, also consider taking a dose of BCAAs first thing upon waking to help stop the muscle breakdown that is turned on during your night of fasting while you sleep. You can also take a 5-10 gram dose of BCAAs at any other time of day to get a mental energy boost, reduce hunger, and aid muscle growth.

Article Source: http://www.bodybuilding.com/fun/aminos-are-essential-lift-longer-and-grow-

stronger-with-bcaas.html
Photo Source: www.imagarcade.com Are you getting in YOUR aminos?

Sports drink evolution

 

Gone are the days that “sports drink” was synonymous with isotonic or when a post-workout refreshment was a cold brew. For some, these definitions remain, but for a growing number of consumers, sports drinks are all about providing energy, improving performance and building lean muscle.

“As a result of the rapid evolution — if not revolution — of the sports drink market, both consumers and perhaps even marketers may appropriately wonder ‘what makes a sports drink a sports drink,’” said David Sprinkle, research director at market research firm Packaged Facts, Rockville, Md., which recently published the comprehensive report entitled “The sports nutritionals market in the U.S.: Sports drinks and nutrition bars.” “Sports drinks now are geared more broadly toward the nutritional needs of athletes and physically active consumers before, during and after demanding exercise, and they are formulated with ingredients that range far and wide beyond the salts and sugars found in the traditional versions of sports drinks.”

The U.S. sports drinks market is returning to form after some setbacks from the recession — and this return has caused an evolution in product formulation. Powered by 77 million users, the market increasingly is segmented by the user, with intensity of exercise, time of consumption, gender and age influencing the formulation.

“There is more individualization and fragmentation in sports beverages,” said Caroline Brons, senior marketing manager, DSM Nutritional Products, Parsippany, N.J.

Packaged Facts estimates that U.S. retail sales of sports drinks will reach $7.4 billion by the end of the year, reflecting 6% growth from 2012. An important trend affecting the market is that between 2007 and 2012 the population of high-volume sports drinks users (those consuming eight or more drinks in the last 30 days according to Simmons National Consumer Study data) fell from 14 million to 13 million, and the number of sports drinks consumed by the segment dropped 5.4%. On the other hand, a significant increase in usage occurred among casual users. The number of consumers who report drinking one or two sports drinks in the last 30 days increased 7.1% between 2007 and 2012.

“Such demographic developments create both challenges and opportunities for sports nutritional marketers,” Mr. Sprinkle said. “Continuous innovation and spirited competition will spark growth.”

Packaged Facts expects that between 2012 and 2017, dollar sales of sports drinks will grow to $9.3 billion from $6.9 billion. This represents cumulative growth of 34.1%.

Currently, PepsiCo, Inc., Purchase, N.Y., with 74% share of dollar sales of the sports drink market, and The Coca-Cola Co., Atlanta, with 24% share, control the category. Other marketers are responsible for the additional miniscule 2% share of dollar sales. But it is these companies that are getting creative with formulations and developing products that appeal to specific consumer needs.

“To maintain uninterrupted growth in this segment, it will be important to engage new consumers and invest in innovation,” said Elsie Jamin-Maguire, business manager-beverages, BASF Nutrition & Health, Florham Park, N.J. “By providing more features, brands can expand on consumption occasions.”

For example, The University of Wisconsin-Madison Athletic Department decided to collaborate with the Center for Dairy Research and a Wisconsin whey processor and cherry processor to develop its own signature sports drink for the university’s student-athletes. Red Whey is a 100% tart cherry juice and whey protein clear beverage designed to relieve muscle inflammation and build muscle tissue after a hard workout.

“An interesting new beverage format is that of the liquid water enhancers,” Ms. Brons said. “Some of these liquid concentrate products are now being positioned for sports, offering the consumer an opportunity to add electrolytes — with their flavor of choice — to water.”

Ontario, Canada-based NutriBev Corp. soon will be rolling out an omega-3 fatty acid-enhanced sports water, which also will be loaded with potassium and B vitamins. The beverage is designed to hydrate and nourish sports-playing tweens and teenagers.

Fruit processor R.W. Knudsen Family, Chico, Calif., is going after the all-natural consumer, most likely the Little League mom who does not want her slugger consuming artificial colors and flavors. Recharge is based on fruit juice and contains no added sugars or artificial colors or flavors. The company’s web site states: “You go the extra mile. You push your body to the limit. And you know that fluorescent green is a color, not a fruit. Shouldn’t you enjoy an all-natural sports drink?”

Hydration first, energy second

In addition to hydration, the second main function of sports beverages is to provide energy. But unlike true energy drinks that rely on caffeine and other stimulants, the energy delivered via sports beverages usually comes from carbohydrates.

“When we exercise, we rely on our body’s storage form of glucose, called glycogen, for energy,” said Eric Ciappio, manager of scientific affairs at DSM. “However, glycogen stores are depleted quickly and once they are gone, performance can suffer. Sports drinks provide glucose to help give you energy as you work, helping you to maintain peak performance.”

Betsy Jones, research food scientist, Cargill, Minneapolis, added, “When it comes to sports drinks, consumers want great taste, hydration and energy in one convenient product. They want the kind of fuel that will stick with them throughout athletic events or exercise. Sucromalt can help formulators create sports drinks to answer that demand.”

Sucromalt is a fully digestible carbohydrate that delivers the full energy, in terms of calories, of sugar, but is more slowly digested and has a lower glycemic index.

“Its functional properties are similar to other sweetener syrups, yet provides steadier energy delivery,” Ms. Jones said. “Sucromalt is comprised of approximately 50% simple sugars compared to the 100% simple sugar content found in other common nutritive sweeteners, such as sugar, crystalline fructose and high-fructose corn syrup. The other half is complex carbohydrates, which have less impact on blood glucose compared to simple sugars because they are digested and absorbed at a slower rate.”

Morris Plains, N.J.-based Beneo Inc., offers isolmaltulose, an ingredient that also provides a sustained source of energy.

“Isomaltulose is derived from sugar beets,” said Joseph O’Neill, president and general manager. “It is a fully digested carbohydrate, but it is digested more slowly than other sweeteners. Being low-glycemic, it releases energy the balanced way without sudden peaks and drops of the blood glucose level.”

Isomaltulose also has been shown to promote the body’s own fat oxidation. This means that it increases the ratio of energy derived from fat relative to the total amount of required energy while active, leaving carbohydrate stores available for longer.

Muscle building

Probably the greatest evolution in sports drinks has been the inclusion of protein. Formulators must consider the quality of protein, in particular, the presence of the branched-chain amino acids (BCAAs) leucine, isoleucine and valine, as well as overall amino acid absorption.

“Emerging research shows that whey proteins can provide an anabolic advantage over other proteins in promoting muscle protein synthesis,” said Bryan Helwig, director-nutrition research, Dairy Research Institute, Rosemont, Ill. “Whey protein’s advantage in building and maintaining muscle appears to be largely attributed to the high level of leucine in whey proteins. Of the nine essential amino acids, leucine is the key amino acid, or protein component, that initiates muscle protein synthesis.”

Shanna Smidt, business development manager-sports nutrition, Glanbia Nutritionals, Fitchburg, Wis., agreed that the benefits of increasing protein intake for sports performance are well known, especially for boosting muscle synthesis.

“We offer pre-acidified whey protein ingredients that allow manufacturers to fortify sports beverages with whey protein without the unpleasant astringent notes that are most common in high protein, low pH beverages,” she said.

The company also boasts a range of ingredients that contain high amounts of fast-absorbing BCAAs.

“Using advanced fractionation and separation technologies, we bind BCAAs to BCAA peptides isolated from fresh sweet whey to produce an ingredient with a 50% BCAA content in a 2:1:1 ratio of leucine, isoleucine and valine,” Ms. Smidt said. “This technology improves delivery of amino acids to muscle tissue, increasing utilization.”

Proteins used in sports beverages designed to support muscle regeneration need to be easily digestible and highly bioavailable to ensure efficient uptake, concurred Mai Nygaard, global product manager, Rousselot, Mukwonago, Wis. “Recent studies suggest the best approach is to blend different protein hydrolysates in order to achieve optimal timing of amino acid delivery to the tissues and support muscle anabolism.

“Collagen peptides are a high-purity protein source that naturally contains a high concentration of glycine, alanine, glutamic acid and arginine,” Ms. Nygaard said. “These amino acids are closely involved in the body’s energy supply and metabolism, and can therefore help boost athletic performance.

“The uniquely high levels of glycine and arginine found in collagen peptides can also encourage the synthesis of creatine, as well as stimulate the release of growth hormones from the pituitary gland, which may support performance gains. Further, an extensive body of scientific evidence has demonstrated collagen peptides’ ability to promote healthy and flexible joints and ligaments, as well as reduce pain.”

DSM offers a patented peptide formulation that has application in sports beverages.

“This protein hydrolysate has been proven to enhance exercise endurance, performance and recovery,” Ms. Brons said. “The ingredient contains all 20 amino acids in the same natural balance as in casein, but with virtually no lactose or fat. This ingredient delivers amino acids in the form of di- and tri-peptides, molecules so small they do not need further digestion in the body so they can be absorbed faster and delivered directly to the muscles.”

Mr. Ciappio added, “This efficient amino acid delivery is of specific importance during intense physical activity muscle breakdown, or catabolism, can occur, especially during prolonged exercise. Delivering these amino acids quickly protects the muscles during exercise and kick-starts the recovery process after exercise.”

Power partners

Sports drinks also are addressing other areas, such as joint health, visual acuity and antioxidant support, said Mr. Ciappio, all often with a clean, preferably natural label profile.

“We carry a broad portfolio of what we refer to as ‘power partners,’” Ms. Brons said. “This includes antioxidants such as vitamins C and E, beta-carotene and coenzyme Q10. These antioxidants protect cells against oxidative damage from exercise.”

Good vision is essential in numerous sports, but many athletes are unaware that nutrition has an impact on this critical skill, explained Ms. Brons.

“Lutein and zeaxanthin have been shown in human studies to enhance contrast acuity, reduce glare disability and protect against damaging effects of short-wave light,” she said.

Mr. Ciappio added, “B-Vitamins participate in energy production and amino acid metabolism, while omega-3s are known to have beneficial effects on heart health, and proper heart function is critical for the athlete. Also, the anti-inflammatory actions of omega-3s are relevant to exercise.”

Conjugated linoleic acid (CLA) also is finding a place in sports drinks.

“CLA has been shown to reduce body fat, while building and maintaining lean muscle,” Ms. Jamin-Maguire said.

Eric Fan Chiang, global business director-active nutrition, DuPont Nutrition & Health, Madison, Wis., said that high-purity anhydrous betaine may improve physical performance, especially strength, power and muscle endurance.

“Derived from the molasses of sugar beets, betaine, also known as trimethylglycine, is inherent to many healthful foods, such as whole grains, spinach and beets,” he said. “DuPont’s natural betaine has been the subject of a range of studies indicating health and performance benefits.”

With so many power partners, as well as basic sports beverage building blocks, the category will continue to experience growth through formulation segmentation.

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The sports drink evolution