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Article Source:https://www.youtube.com/watch?v=nurmfo6QwX8

A nice little video on passion to end the week!

Energy drinks and adolescents: what’s the harm?

Concerns about potential dangers from energy drink consumption by youth have been raised by health experts, whereas energy drink manufacturers claim these products are safe and suitable for marketing to teens. This review summarizes the evidence used to support both sides of the debate. Unlike most beverage categories, sales of energy drinks and other highly caffeinated products continue to grow, and marketing is often targeted to youth under the age of 18 years. These products pose a risk of caffeine toxicity when consumed by some young people, and there is evidence of other troubling physiological and behavioral effects associated with their consumption by youth. The US Food and Drug Administration has indicated it will reexamine the safety of caffeine in the food supply; however, more research is needed to better understand youth consumption of energy drinks and caffeine in general, as well as the long-term effects on health. Meanwhile, policymakers and physician groups have called on energy drink manufacturers to take voluntary action to reduce the potential harm of their products, including placing restrictions on marketing to youth under the age of 18 years. Additional regulatory and legislative options are also being discussed.

Article Source: http://nutritionreviews.oxfordjournals.org/content/73/4/24

Photo Source: www.robertharding.com

"an in-depth look at sports drinks and children"

Energy Drink Companies Refuse To Enact Policies Protecting Children: Senate Study

Some of the nation’s largest beverage manufacturers have failed to enact certain policies that could protect minors from the potentially harmful effects of energy drinks, according to the findings of a recent report. 

A survey issued by U.S. Senator Edward J. Markey (D-Mass), titled “Buzz Kill,” indicates that many manufacturers are not following through on certain commitments they made not to target the nation’s youth with their advertising.

In 2013, Senators called on 17 energy drink makers to make voluntary agreements to follow certain guidelines concerning marketing and promotion of energy drink products to children under the age of 18.

The latest study, which tracks the industry’s progress in reaching those guidelines, was compiled by the staff of Senator Markey, in coordination with the staff of Senators Richard J. Durbin (D-Ill) and Richard Blumenthal (D-Conn).

Health officials, parents and legislators alike are concerned about the potential health risks energy drinks may pose for young people, who commonly consumer large volumes of the highly caffeinated beverages.

The movement to protect the nation’s youth is facing resistance from a rapidly growing market, which has aggressively marketed to teens and young adults for years.
 

 

The energy drink market has grown 60% between 2008 to 2012, and is on track to becoming a $21 billion business by 2017. Energy drink sales reach more than $9 billion each year for people of ages 13 to 35. More than 30% of teens under 18 have admitted to regular consumption of energy drinks.

The group of senators received responses from 12 energy drink companies concerning those commitments. The companies included Red Bull, Monster Energy Company, Rockstar, Inc, Arizona Beverages USA, Celsius Inc, XYIENCE, The Coca-Cola Company, and Dr. Pepper Snapple Group.

Companies Reluctant To Commit

Overall, only one energy drink company, XYIENCE, committed to all specific measures concerning age restrictions and marketing proposed by the Senators in the 2013 letter. Those measures included labelling products as not intended for youth under 18, restricting advertising where more than 35% of the audience is under 18 years of age, restricting social media for children under 18, and avoiding featuring teens under 18 in ad campaigns.
 

Only four of 12 companies, Arizona, Celsius, XYIENCE, and Coca-Cola, committed to not market their energy drink products to youth.Red Bull, Monster, Rockstar and Dr. Pepper/Snapple declined to commit to this measure. These four companies make up more than 90% of the energy drink market. However, all the companies did agree not to market energy drinks to children under the age of 12.
 

All but one company agreed not to sell products in K-12 schools, however two would not commit to stopping their distributors and other partners from selling in schools. Six of 10 companies agreed to voluntarily report adverse events stemming from energy drink consumption to the FDA. Three companies said they would consider reporting the events, and one company completely refused.
 

Members of the American Beverage Association agreed to refrain from marketing energy drinks for rehydration or with electrolytes, similar to sports drinks. However, Monster, Rockstar and Coca-Cola, all members of the ABA, continue to market the drinks like sports drinks. This especially concerns health advocates because it can lead consumers to drink large quantities for energy drinks for rehydration, while consuming large amounts of caffeine.

A study published late last year found while energy drinks may often boost athletic performance in some athletes who consume the drinks, they also experienced increased insomnia, nervousness and other side effects.

The top four energy drink companies, Red Bull, Monster, Rockstar and Dr. Pepper, had major gaps in their commitments to protect teens from marketing campaigns.
 

In comparison, Arizona, Celsius, XYIENCE and SK Energy, demonstrated high commitments to implementing and following policies that would protect children from harmful advertising campaigns.

Most companies implemented some measures to discourage misuse of energy drinks, including product labelling of caffeine content, and warning against rapid or excessive consumption, or mixing with drugs or alcohol.

Research published last year in the medical journal Alcoholism: Clinical and Experimental Research concluded mixing energy drinks with alcohol may give drinkers a greater urge to consume higher amounts of alcohol, causing those drinkers to have higher blood alcohol levels.

Another study published last year found that young children who consume energy drinks may face serious health risks, including seizures, heart problems, chest pain and erratic heart beats.

 

Article Source: http://www.aboutlawsuits.com/energy-drink-advertising-report-78422/

Photo Source: www.robertharding.com

Guys this issue of energy drink's advertising is not new and its still not too late for all, specially young children to control its intake.

 

 

Increase Speed - Improve Athletic Performance | Kinetic Bands

5 ways yoga can improve performance in youth

It’s hard to imagine rambunctious children easing into downward dog or holding a warrior pose. However, a growing number of fitness professionals recommend yoga for young athletes.
According to Dana Santas, creator and director of Tampa, Florida-based Radius Yoga Conditioning, young athletes can improve performance and reduce injuries by incorporating yoga into their fitness routines.
A yoga trainer for many Major League Baseball, NFL, NBA and college sports teams, Santas developed a yoga program specifically for youth sports.
Could your child Namaste his way to better play? The following are five ways yoga can improve sports performance.

1. Gain more flexibility

Flexibility is one of the biggest benefits of practicing yoga. Increased flexibility reduces tightness in muscles, can help alleviate tension and improves range of motion. The increased range of motion allows young athletes more fluid movement.

2. Increase strength

Relaxation and flexibility are often associated with yoga. However, practicing yoga can also help increase strength and power. Young athletes can use poses such downward dog, the plank, tree, dolphin and dolphin push-up as low-impact alternatives to weight training. Strength training combined with flexibility increases power. More power enhances explosive movement in sports such as baseball, tennis, basketball, soccer and football.

3. Build self-awareness

Ronnie Goff, a registered yoga instructor, beliefs beyond the physical benefits, yoga provides youth athletes with self-confidence through self-awareness. She writes on her Awaken Health Fitness blog, that young athletes learn that “while your performance can be improved, you are whole and perfect just the way you are. In short—it can help make youth sports a lot more fun.”

4. Reduce risk of injury

Nothing derails athletic progress like an injury. Citing the Center for Disease Control, Santas points out that more than half of all pediatric sports injuries are preventable. Yoga, she states, is a good way for young athletes to prevent injuries. By increasing muscle strength and flexibility through yoga, a young athlete can minimize over-use injuries. Yoga can also aid in muscle recovery.

5. Improve control

Young athletes who practice yoga may gain a stronger sense of control. They understand the relationship between mind and body. They also learn how to monitor and manage their body through breathing techniques. By controlling breathing, the young athlete can manage nerves during tense competition or adjust breathing to exert more power.

Improve Freestyle Swimming: 10 Minute Strength Workout (Part 2 of 2)

http://youtu.be/RlayiK7jkQ0

(6 of 7) How To Improve Your Sports & Athletic Performance - Examples By...

(5 of 7) How To Improve Your Sports & Athletic Performance - Force = MA

Focus on Acceleration!